Social
Social Media
Turn Your Hotel’s Social Media Presence into Real Commercial Value
Social media is not simply a digital photo album. It is an important touchpoint between your hotel and the traveller, from the moment they seek inspiration for their next trip to the moment they are ready to make a booking.
Marinet creates and manages comprehensive Social Media Marketing strategies specifically for hotels and tourist accommodation businesses. Our goal is to showcase the unique experience your property offers, strengthen brand awareness, and drive more prospective guests to your official website and Booking Engine.
Strategic Social Media with Clear Objectives
An effective social media presence is not built on sporadic posts. It requires a clear strategy, consistency, quality content, and a thorough understanding of your hotel’s target audience.
Increasing hotel brand awareness
Showcasing rooms, facilities, and services
Highlighting the destination and local experiences
Increasing traffic to the official website
Promoting special offers and packages
Generating more direct bookings
Re-engaging users who did not complete a booking
Building long-term relationships with previous guests
Which Platforms Should Your Hotel Use?
Not every hotel needs to be active on every platform. We select the most appropriate channels according to the target audience, destination, property category, and commercial objectives.
Ideal for visually showcasing rooms, views, gastronomy, and the overall guest experience through photos, Stories, and Reels.
Useful for communicating with a broader audience, promoting offers, running advertising campaigns and remarketing, and keeping previous guests informed.
TikTok
Suitable for short, authentic videos that showcase the hotel experience and can reach younger travel audiences.
YouTube
Offers the opportunity to create more detailed videos about rooms, facilities, the destination, and the experiences offered by the hotel.
Can be used by business hotels, conference hotels, hotel groups, and businesses wishing to promote their corporate identity and B2B services.
What Our Social Media Marketing Services Include
We build and run the full social programme — strategy, publishing, video, advertising, UGC and reporting — around your hotel’s commercial goals.
Strategy Development
We define the objectives, target audience, appropriate platforms, content themes, and the hotel’s tone of voice.
Content Plan and Publishing Calendar
We organise posts into a monthly plan, taking into account seasonality, booking periods, special offers, and important events at the destination.
Reels, Stories, and Short-Form Video
Video allows prospective guests to gain a more complete picture of the experience before booking. We develop themes and scripts for short videos tailored to the hotel’s identity.
Post Management and Scheduling
We manage and publish content consistently, ensuring that the hotel’s profiles remain active, up to date, and professional.
User-Generated Content
With the appropriate permission, we identify and use authentic content created by guests. Real photos, videos, and experiences serve as powerful forms of social proof.
Reporting and Performance Evaluation
We monitor the strategy’s performance through metrics that are directly connected to the hotel’s actual objectives.
Content Creation
We create copy and content ideas for:
Rooms and suites
Restaurants and gastronomy
Pool, beach, and facilities
Spa and wellness services
Weddings and events
Family holidays
Local activities and attractions
Seasonal offers and packages
Behind-the-scenes moments
Real guest experiences
Social Media Advertising
We create targeted Facebook and Instagram advertising campaigns designed to:
Increase hotel brand awareness
Drive traffic to the website
Promote special offers
Increase direct bookings
Re-engage website visitors through remarketing
From Likes to Direct Bookings
The success of a social media strategy should not be evaluated solely by the number of followers or likes.
With accurate tracking, we can identify which content and campaigns make a genuine contribution to the hotel’s commercial performance.
Website traffic
Traffic to the official website
Booking Engine clicks
Clicks to the Booking Engine
Cost per visit
Cost per visit
Enquiries & messages
Number of enquiries and messages
Booking starts
Booking process starts
Direct bookings
Completed direct bookings
Conversion Rate
Conversion Rate
Cost per booking
Cost per booking
Advertising campaign ROAS
Advertising campaign ROAS
Social Media and the Booking Funnel
Social media forms part of the traveller’s wider journey.
A user may first see a Reel, visit the hotel’s profile later, read reviews, compare prices, and ultimately visit the official website to make a booking.
When all channels work together, social media can make a meaningful contribution to increasing direct bookings.
The hotel’s modern website
The Booking Engine
Google Analytics 4
Conversion Tracking
Google Ads and Google Hotel Ads
Email Marketing
Remarketing
CRM and the Loyalty Programme
Social Media
Why Choose Marinet?
Effective hotel promotion requires specialist knowledge of hospitality, online distribution, and the booking process.
Marinet combines Social Media Marketing with the other digital and technology requirements of a hotel business:
As a result, the hotel’s social media presence does not operate in isolation, but as part of an integrated sales and marketing strategy.
Hotel website development
Booking Engine
Channel Manager
SEO and AI Optimisation
Google Ads
Google Hotel Ads
Email Marketing
Conversion Rate Optimisation
Strategies for increasing direct bookings
Digital marketing
Frequently Asked Questions
Create a presence that does more than generate views—one that builds trust, drives high-quality traffic to your website, and supports more direct bookings.
Contact Marinet to design your hotel’s Social Media Marketing strategy.
