Over 50% of the people booking through OTA's have visited the hotel's own website. In doing so, they look for better images, additional information and to check the direct price. In most cases, these visitors come to your website and leave.
It is therefore all about reassuring your guests and providing them with a guarantee of getting the best price through your own hotel website. Rate Parity Widget addresses the main reason why people book elsewhere: they assume OTA's are cheaper. Rate Parity is a widget that is implemented in your Responsive Booking Engine. It shows a real-time price comparison between three OTA's and your hotel's website.
With Rate Parity you can increase your website's conversion and generate more direct bookings. Rate Parity offers a complete toolset for interacting with website visitors and convincing them to make a booking.