eCRM
Email Marketing & Newsletters
Turn Every Guest into a Returning Guest
Most hoteliers invest significant sums in acquiring a new guest.
Yet few make effective use of communication with them after booking or after their stay.
Email Marketing is one of the most effective digital marketing channels for hotels because it enables direct communication with guests who already know your brand.
At Marinet, we create comprehensive Email Marketing strategies for hotels, with the aim of increasing direct bookings, generating more repeat stays, increasing upselling revenue, building stronger relationships with guests, and making better use of your guest database.
Email is not simply a newsletter. It is one of the most important links in the Hotel Booking Funnel.
Why Does a Hotel Need Email Marketing?
A guest who has already stayed at your hotel knows the quality of your services, the location, the staff, and the guest experience. They are far more likely to return, provided you maintain effective communication with them.
Email Marketing helps you to:
We Do Not Simply Send Newsletters
We design the entire communication strategy. Each email has a different purpose and is sent at the right time.
Email Marketing at Every Stage of the Guest Journey
Communication starts before the booking and continues after check-out — supporting every stage of the guest journey.
Before Booking — guests can receive information about:
After Booking
Automated emails keep guests informed and prepared for their stay.
Automated emails can include:
Before Arrival
This increases the average revenue per booking.
You can promote:
During the Stay
Email Marketing can support information about events, activity recommendations, hotel services, and special offers.
After Check-out
This increases the likelihood of a repeat booking.
Communication continues with:
Marinet’s Email Marketing Services
We define objectives, audiences, content themes, sending frequency, automations and KPIs — then design emails that work across every device.
Email Marketing Strategy — we define:
Content Creation
We create the messages that keep your hotel present throughout the guest lifecycle.
We create:
Marketing Automation
We set up automated workflows that run at the right moment without manual effort.
Automated workflows such as:
Segmentation
The same offer is not suitable for everyone. This ensures that each guest receives more relevant content.
We segment the guest database according to:
Personalisation
Personalisation significantly increases open rates and conversions.
Emails can be tailored according to:
Email Marketing and Direct Bookings
Email Marketing is one of the most important tools for reducing dependence on OTAs.
Instead of paying commission again for a guest who has already stayed at your hotel, you can:
Email Marketing and CRM
The greatest value is created when Email Marketing is connected to a CRM.
This allows you to make use of:
Email Marketing and the Booking Engine
Integration with the Booking Engine connects every campaign to measurable hotel revenue.
Integration with the Booking Engine enables:
AI and Email Marketing
Artificial intelligence can strengthen every stage of the email programme.
Artificial intelligence can help with:
What We Measure
We do not evaluate campaigns solely on opens.
We track:
Why Choose Marinet
Email Marketing works best when it forms part of a comprehensive strategy. This ensures that every email makes a meaningful contribution to increasing bookings, rather than merely delivering updates.
Marinet combines:
Frequently Asked Questions
Turn your guest database into one of your hotel’s most important assets.
Contact Marinet to design a comprehensive Email Marketing strategy tailored to your hotel.
